How do you know if it is the right time for you to change your Business's logo?

Truth is no logo can stay relevant forever. Times change and so do design sensibilities and norms. Companies change too, and the logo that spoke volumes when your company was formed may no longer make sense if you pivot or undergo a substantial change to your business. Here are a few cases when a logo redesign may be in order:

The logo is old

Even if when your company was formed you had a logo you loved, you might find that over time it grows stale or is no longer as relevant or as appealing as you once thought. Not to mention, an outdated logo is usually easy to spot, even for average consumers who don’t know the first thing about design. There are often one or two design elements that are no longer in style (think: italicized fonts, gradients, or bubbly text) that end up making the logo look like something out of the last decade. No matter how iconic your logo is, its creation will always be informed by the design standards, norms, and trends of the time in which it was created. This means that it will become outdated at some point. Think back to the last time your logo was refreshed and consider whether signs of age are beginning to show.

The logo is too complex

Logos with a lot of detail or too much gradient often don’t translate well to digital. Companies that were established long before the digital age may find that their logos look great on letterhead but not so great as profile images or in digital ad creative. Modern design in our current moment is all about simplicity, and fortunately logos without too much complexity usually look best on the web. If you look at your web properties and find that your detailed logo is difficult to see or decipher, it’s a clue that a redesign might be in order.

The company is evolving

When your company first got started and a logo was designed, it was probably perfectly emblematic of what you stood for. But we all know that no company remains static for long. Companies grow and evolve drastically over time. New services, products, and company missions are introduced. Mergers and acquisitions take place. Company changes are usually things to be celebrated -- they are often brought about by growth and development. Unfortunately, these positive changes may also end up rendering a company’s original logo less than entirely relevant. A logo redesign can be just the thing to help signal a new direction.