How a logo affects your brand?
When it comes to promoting a business, nothing is more critical than the brand logo.
Getting it right goes a long, long way towards making an impression on a distracted public that sees thousands of visuals on a daily basis. Whether you realize it or not, a company’s logo has a fairly large impact on the decision of the consumer as well as the success of the enterprise. According to research, upon seeing a logo the audience immediately makes presumptions about the characteristics of the brand based on its design. This is why you want to make a good first impression because your brand is being scrutinized within milliseconds of being seen.
As an example consider these companies,
What are your first thoughts when you see the following trademarked brands? Are they positive or negative? Would you recommend them to a friend?
Have you ever heard about a picture is worth 1,000 words. Here you can apply it to your logo, which means your brand’s logo speak without using words & says what it stands for.
With careful marketing, a Logo can become the main reason for sale of a company’s product. For instance, the brand Nike has a tremendous loyalty. It has become a status symbol of sorts, cashing on the image “the best money can buy”. Nike’s marketing strategy has been to associate popular and successful sport persons with the brand, establishing the company as makers of top quality professional sports gear.
A logo is like a signature. It proves your legal ownership and is a legal safe guard against fakes and forgeries. Cheap forgeries of branded product are flooding the markets in the third world countries. For instance, you can get a cheap sneaker with a logo somewhat similar to Nike’s logo, which can boost the sale of that fake. However, is a company reproduces your logo to the tee, you can sue the company is consumer court.
So considering these factors now you understand the importance of a logo for branding.
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